Mission & Promise

Our business began as a way to nourish the next generation, but we aren’t stopping there.  We’re on a mission to nourish all generations by creating delicious and nutritious products—like organic fruit and veggie juice smoothies and gluten-free, vegan snacks.  In working to achieve this, we promise to—

Make Good Nutrition Fun

We have a passion for delicious and healthy foods and are on a mission to create super-snacks that are super-tasty, approachable and fun.  Nutrient-dense, leafy greens kale and spinach are the base of every awesome thing we make.  And we pack an even more powerful punch by adding in superfoods like coconut water and chia seeds, which are packed with omega-3, protein, antioxidants and fiber.  And, in case you were wondering, our products are gluten-free and vegan, too.

Banish the Bad Stuff

Clearly we care about what's in our products.  But, we care just as much about what's not in them: no pesticides, chemical fertilizers or GMOs (genetically modified organisms), no added sugars, no preservatives, and no artificial colors or flavors.  Being certified organic is a high bar to reach, but we are committed to ensuring the superior quality and safety of our ingredients.  If we can't pronounce it, you can be sure it's not in our products.  What we put into our bodies significantly impacts how we feel and what we can doso why not fuel ourselves with the best we can?  

We are also committed to seeking out the safest, sustainable packaging and the most effective ways to reduce our carbon footprint.  All of our bottles are 100% recyclable and BPA-free and are snack boxes are made with over 50% recycled paper.

Pay It Forward

We believe every child deserves the chance to lead a healthy and productive life.  In support of this belief, we donate 1% of all sales to Vitamin Angels, a non-profit organization that helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals.  Micronutrients, including vitamin A and multivitamins, can make a dramatic impact on children’s lives.  By addressing nutritional gaps we can improve children’s health which can lead to greater educational achievement and economic productivity and give them the opportunity to lead meaningful and productive lives.

And...we will have FUN through it all!! Cross our hearts. Curl our 'stache!