We are committed to championing efforts that ensure all children have access to proper nutrition. To further this goal, we donate 1% of sales to Vitamin Angels, a non-profit organization that provides lifesaving and life changing vitamins and minerals to children and mothers in approximately 40 countries including the U.S.
Nearly one-third of the world’s children are undernourished 1, suffering from a lack of essential nutrients that can lead to disease and even death. In fact, 45% of all childhood deaths are attributable to undernutrition 2. Vitamin Angels is helping to change that.
With your help, we have the opportunity to nourish the next generation within our borders and beyond.
VITAMIN A SAVES LIVES
An estimated 190 million children under five 3 suffer from vitamin A deficiency, a major underlying cause of child mortality. Vitamin Angels can reduce under-five mortality for at-risk children from 6-59 months by about 24% simply by reaching them with the necessary vitamin A.
By addressing nutritional gaps, Vitamin Angels can help improve children’s health which can lead to greater educational achievement and economic productivity, and give them the opportunity to lead meaningful and productive lives.
Thank you for helping us support this amazing organization and the important work they do!
(1) “Nearly one-third of the world’s children are either underweight or stunted, and micronutrient deficiencies affect more than 30 percent of the developing world’s population.” From: The World Bank (2006). Repositioning Nutrition as Central to Development: A Strategy for Large-Scale Action, p. 42.
(2) “To work out the total deaths attributed to nutritional conditions, we calculated the joint distribution of stunting, wasting, fetal growth restriction, deficiencies of vitamin A and zinc, and suboptimum breastfeeding. The resulting 3·1 million deaths constitute 45% of the 6·9 million global child deaths in 2011.” From: Robert E Black, Cesar G Victora, Susan P Walker, Zulfiqar A Bhutta*, Parul Christian*, Mercedes de Onis*, Majid Ezzati*, Sally Grantham-McGregor*, Joanne Katz*, Reynaldo Martorell*, Ricardo Uauy*, and the Maternal and Child Nutrition Study Group. Maternal and child nutrition 1: Maternal and child undernutrition and overweight in low-income and middle-income countries. The Lancet, 2013: Volume 382, Issue 9890, Pages 427 - 451.
(3) “Vitamin A deficiency (VAD) is a major public health problem in low and middle income countries affecting 190 million children under 5 years of age.” From: Imdad A, Herzer K, Mayo-Wilson E, Yakoob MY, Bhutta ZA. Vitamin A supplementation for preventing morbidity and mortality in children from 6 months to 5 years of age. Cochrane Database of Systematic Reviews 2010, Issue 12. Art. No.: CD008524. DOI: 10.1002/14651858.CD008524.pub2.